Key Highlights
- Bitcoin Expert Eric Weiss joins Murano’s Board of Directors
- The company is planning to acquire much more using a $500 million funding agreement
- Murano joins the latest trend of Bitcoin acquisition as institutional investors back crypto strategy
Murano Global Investments, a company known for blending real estate with digital assets, has made a big move by bringing Bitcoin expert Eric S. Weiss onto its Board of Directors.
Weiss will also lead a new committee focused on Bitcoin strategy, showing Murano’s serious commitment to making cryptocurrency a key part of its business.
Who is Eric S. Weiss?
Weiss is no stranger to Bitcoin. He started investing in it back in 2013 and has since become a well-respected figure in the digital asset world. He founded Blockchain Investment Group and Bitcoin Investment Group, advising companies on how to use Bitcoin effectively. Before that, he worked in traditional finance, trading U.S. government bonds at Morgan Stanley and leading private equity deals at GE Capital.
With an MBA from Columbia Business School, Weiss brings both experience and credibility to Murano’s team.
“Murano is building an innovative real estate and hospitality platform that treats Bitcoin not as an experiment, but as a driver of value creation,” Mr. Weiss stated in a press release. “Murano’s vision of building a real estate company on Bitcoin, a true form of digital real estate, is bold, innovative, and, most importantly, real. I’m excited to contribute to its growth”.
Murano’s Big Bitcoin Plans
As head of the new Bitcoin Strategic Initiative Committee, Weiss will guide Murano’s strategy for buying and using Bitcoin. The company has already started by purchasing 21 Bitcoin and plans to acquire much more using a $500 million funding agreement.
Beyond just holding Bitcoin, Murano is exploring ways to use it in its hotels in Mexico, including the Andaz and Mondrian in Mexico City and the Grand Island I resort in Cancun. Ideas include Bitcoin payments, loyalty programs, and even Bitcoin-themed guest experiences.
“Eric’s institutional background and experience in Bitcoin is a valuable addition to our Board. He shares our vision to redefine real estate and hospitality around a Bitcoin-native standard, and we’re thrilled to have him join us on this journey,” said Elias Sacal, Murano’s Chairman and CEO.
Murano has spent over 30 years investing in Mexican real estate, with more than $2 billion in property assets. Now, with Weiss on board, the company is positioning itself as a leader in combining real estate with Bitcoin—a move that could set a new trend in the industry.
Institutional Investors Are Taking Notice
Big financial players like Morgan Stanley and Highbridge Capital have been increasing their investments in Murano, showing confidence in its dual focus on real estate and Bitcoin. This isn’t surprising, given the growing institutional interest in Bitcoin.
Since U.S. regulators approved Bitcoin ETFs in early 2024, these funds have seen massive inflows. BlackRock’s Bitcoin fund alone holds over 741,055 BTC, and companies like Strategy now own 628,791 BTC. Even Japan’s Metaplanet has announced plans to buy 210,000 BTC by the end of 2027.
The U.S. government has played a big role in boosting confidence in Bitcoin. US President Trump’s executive order in March 2025 declared Bitcoin a “Strategic Reserve Asset,” and his decision to replace SEC Chair Gary Gensler with crypto-friendly regulators has reassured investors. New laws, like the GENIUS Act, which ensures stablecoins are properly backed, have also helped.
Bitcoin’s Price Keeps Climbing, But Risk Remains
Bitcoin hit an all-time high of $123,258 in July 2025, up from $100,000 just seven months earlier. This surge has been fueled by huge demand from ETFs and corporations, far outpacing the limited supply of new Bitcoin (only 450 BTC are mined daily).
Other cryptocurrencies, such as Ethereum, Solana, and XRP, have also experienced significant gains, driving the total crypto market value above $3.85 trillion. Some analysts believe we’re entering an “altcoin season,” where smaller cryptocurrencies outperform Bitcoin.
Still, experts warn that Bitcoin’s price could drop if economic conditions change or if new regulations are introduced that create additional hurdles. But despite the risks, Murano’s and other companies’ Bitcoin acquisition, along with growing institutional adoption, show that Bitcoin is becoming a major player in global finance.
Murano’s decision to bring Eric Weiss on board is more than just a corporate hire. It is a sign of where the real estate and finance industries are heading. By embracing Bitcoin, Murano isn’t just following a trend; it’s helping shape the future of how businesses use digital assets.
Also Read: Figma Hits $65B Valuation After Blockbuster IPO Debut