Key Highlights
- Jiuzi Holdings announced that the adoption of a Crypto Asset Investment Policy
- The new policy will allow the company to allocate portions of its cash reserves into select cryptocurrencies, including Bitcoin, Ethereum, and BNB
- The Company will not self-custody acquired cryptocurrencies.
A Chinese automotive company has revealed plans to invest up to $1 billion in the biggest cryptocurrency, becoming the latest firm to embrace digital assets as part of its corporate treasury strategy.
On September 24, Jiuzi Holdings, a company in electric vehicle charging infrastructure, announced that its board of directors has approved a new plan that allows investment of up to $1 billion in digital assets. The company plans to focus initially on major cryptocurrencies, including Bitcoin, Ethereum, and BNB, as long-term holdings rather than short-term trading investments.
In the official press release, CEO Tao Li stated, “Adopting the Crypto Asset Investment Policy represents a proactive step in our treasury management to safeguard and enhance long-term shareholder value. We are delighted to have an experienced specialist like Dr. Doug Buerger leading this program.”
The company appointed Dr. Doug Buerger, an experienced blockchain technology expert, as its new Chief Operating Officer to lead the cryptocurrency initiative.
In a statement, Dr. Buerger explained that the company views digital assets as “long-term stores of value to hedge against macroeconomic uncertainties.”
The investment will be managed by a newly formed Crypto Asset Risk Committee, chaired by the company’s Chief Financial Officer, with all assets held by professional third-party custody services rather than company-controlled wallets.
The company’s stock price increased by over 33% following the news. This shows excitement around the cryptocurrency strategy. Jiuzi had previously indicated interest in Bitcoin, announcing plans in May 2025 to acquire 1,000 BTC over one year, but the new policy represents a much larger commitment.
Public Companies Are Aggressively Adding Bitcoin to Their Balance Sheets
The move comes amid growing corporate adoption of cryptocurrency treasury strategies, particularly among U.S. companies. Strategy, a business intelligence firm, has acquired over 639,835 Bitcoin worth approximately $72.75 billion, while other major companies, including Tesla and Block, maintain significant cryptocurrency holdings.
Industry analysts predict hundreds more companies will add digital assets to their balance sheets within the next 18 months as regulatory clarity improves and accounting standards evolve.
According to Coingecko, around 120 public companies are holding 1,510,408 Bitcoin in their holdings, which represents 7.19% of the total Bitcoin supply.
Jiuzi’s decision is particularly notable given China’s generally restrictive stance toward cryptocurrencies. The country implemented a comprehensive ban on cryptocurrency trading and mining in 2021, citing concerns about financial stability and capital outflows.
However, recent developments suggest potential policy adjustments, with Hong Kong emerging as a regulated cryptocurrency hub under China’s “one country, two systems” framework.
Other Chinese companies have also been exploring cryptocurrency-related opportunities despite regulatory restrictions. Cango Inc., an automotive financing firm, invested $400 million in Bitcoin mining capacity in late 2024, becoming one of the world’s largest miners.
Major Chinese technology manufacturers have shifted production of mining equipment to the United States to avoid trade tariffs while continuing to supply the global market.
The growing corporate interest in cryptocurrency shows the latest trends in digital asset adoption. Tokenized real-world assets, including U.S. Treasury bonds and commodities, have grown into a multi-billion-dollar market.
Major financial institutions are developing blockchain-based solutions for traditional finance, while stablecoins are increasingly used for payments and settlements.
For Jiuzi Holdings, the cryptocurrency investment represents both a treasury management strategy and a potential competitive advantage in the electric vehicle infrastructure market.
As the world transitions toward cleaner transportation, companies are seeking innovative ways to manage financial resources and differentiate themselves in a competitive landscape. The company’s focus on smaller Chinese cities aligns with national carbon reduction goals while potentially providing growth opportunities less available in saturated urban markets.